AWS End User Messaging expands self-service for phone number registration support in 18 new countries

Today, AWS End User Messaging launched self-service short code, and long code registration for 18 additional countries, helping developers to onboard to dedicated numbers which enables them to correctly configure SMS messaging for their applications. The new countries supported for long codes include Australia, Austria, Chile, Denmark, Finland, Hong Kong, Italy, Netherlands, Norway, Poland, Spain, Sweden, United Kingdom, Hungary, and Portugal. The new countries supported for short codes include Chile, Finland, Germany, India, Netherlands, Spain, United Kingdom, and United States.

Phone numbers and sender IDs act as an extension of a business's brand, and mobile carriers and governments worldwide have implemented SMS registrations as a form of "know your customer" check to protect end-users from unwanted and spam messages. By registering, application developers ensure a higher level of deliverability and ensure their use-cases comply with local rules and regulations, avoiding message filtering.

Previously, customers needed to open a support case to request these short code and long code forms, but now they can self-service via the AWS Management Console or programmatically via the APIs, saving time-to-onboard. The registration support is available in all commercial regions where AWS End User Messaging is generally available.