AWS Clean Rooms supports adding new data providers to existing collaborations

AWS Clean Rooms now supports the ability to add data provider members to an existing collaboration, offering customers enhanced flexibility as they iterate on and develop new use cases with their partners. With this launch, you can collaborate with new data providers without having to set up a new collaboration. Collaboration owners can configure an existing Clean Rooms collaboration to add new members that only contribute data, while benefiting from the privacy controls existing members already configured within the collaboration. New data providers invited to an existing collaboration can be reviewed in the change history, enhancing transparency across members. For example, when a publisher creates a Clean Rooms collaboration with an advertiser, they can enable adding new data providers such as a measurement company, which allows the advertiser to enrich their audience segments with third-party data before activating an audience with the publisher. This approach reduces onboarding time while maintaining the existing privacy controls for you and your partners.

AWS Clean Rooms helps companies and their partners easily analyze and collaborate on their collective datasets without revealing or copying one another’s underlying data. For more information about the AWS Regions where AWS Clean Rooms is available, see the AWS Regions table. To learn more about collaborating with AWS Clean Rooms, visit AWS Clean Rooms.