AWS Marketplace adds A2A server support for Amazon Bedrock AgentCore Runtime

AWS Marketplace now offers Agent-to-Agent (A2A) server support and streamlined deployment for third-party AI agents and tools built for Amazon Bedrock AgentCore Runtime. The new capabilities accelerate deployment by pre-populating required environment variables in the AgentCore console and AWS CLI instructions in AWS Marketplace. Customers can now also procure and deploy A2A servers on AgentCore Runtime through AWS Marketplace, making it easier for them to leverage AI agents from AWS Partners. The improvements reduce deployment complexity by leveraging vendor-defined launch configurations while adding protocol flexibility to meet diverse customer needs.

AWS Partners can now offer A2A servers in addition to MCP servers and AI agents using AgentCore Runtime containers in the AWS Marketplace Management Portal. To accelerate customer onboarding, AWS Partners can define required environment variables for AgentCore Runtime supported products so that customers can quickly get started. AWS Partners can also enable free pricing for API-based SaaS products. These capabilities provide AWS Partners with the flexibility to bring new products to market and implement pricing strategies that align with their business models and customers’ needs.

Customers can learn more in the buyer guideand start exploring AI agent solutions in AWS Marketplace on the solutions page. For AWS Partners interested in implementing the capabilities, visit the seller guide and complete the AWS Marketplace listing workshop.