AWS Marketplace adds self-service seller onboarding support for demo and private offer requests

AWS Marketplace sellers can now utilize a new self-service process to enable demo and private offer requests for their products through the AWS Marketplace Management Portal and AWS Marketplace Catalog API. Enabling this feature allows customers to request demos and private offers directly from sellers’ product listing pages, accelerating product evaluations and reducing procurement cycle times.

When creating or updating software as a service (SaaS) or server products in the AWS Marketplace Management Portal, sellers who are eligible to receive AWS Opportunity referrals through the APN Customer Engagements (ACE) program and have linked their AWS Marketplace and Partner Central accounts now have the option to enable ‘Request demo’ and/or ‘Request private offer’ call-to-action buttons on their product detail pages. This empowers sellers with direct self-service access to onboard these features. By enabling demo and private offer requests, AWS Marketplace sellers can be connected directly to high-intent prospects that are pre-qualified by AWS.

To learn more about enabling demo and private offer requests, visit the AWS Marketplace Seller Guide.