Amazon Connect now supports Apple Messages for Business

Amazon Connect Chat now supports Apple Messages for Business, enabling you to deliver personalized customer experiences on Apple Messages, the default messaging application on all iOS devices, increasing customer satisfaction and reducing costs. Rich messaging features such as link previews, quick replies, forms, attachments, customer authentication, iMessage apps, and Apple Pay allow customers to browse product recommendations, check shipments, schedule appointments, or make a payment.

Amazon Connect’s integration with Apple Messages for Business makes it easy for your customers to chat with you anytime they tap your registered phone number on an Apple device, reducing call volumes and operational costs by deflecting calls to chats. Apple Messages for Business chats use the same generative AI-powered chatbots, routing, configuration, analytics, and agent experience as calls, chats, tasks, and web calling in Amazon Connect, making it easy for you to deliver seamless omnichannel customer experiences.