Amazon SES adds HTTPS open tracking for custom domains

Amazon Simple Email Service (SES) now supports HTTPS for tracking open and click events when using custom domains. Using HTTPS helps meet security compliance requirements and reduces the chances of email delivery issues with mailbox providers that reject non-secure links. The new feature provides the flexibility to configure HTTPS as mandatory for both open and click tracking, or make it optional based on the protocol of the links in your email.

Previously, HTTPS was only available for click event tracking with custom domains. If you required HTTPS for trackingboth open and clicks events, you were limited to the default tracking approach where the links in your emails werewrapped with an Amazon-provided domain that immediately redirected recipients to the intended destination. Now, you can secure the tracking of both open and click events while providing a trustworthy and branded experience for your recipients by using your own custom domain. This can help increase deliverability metrics and protect your sender reputation by isolating it from the reputation of other senders.

You can enable HTTPS for open and click tracking with custom domains in all AWS Regions where Amazon SES is offered.

To learn more, see the Amazon SES documentation for configuring custom domains for open and click tracking.