AWS Clean Rooms supports incremental ID mapping with AWS Entity Resolution

AWS Clean Rooms now supports incremental processing of rule-based ID mapping workflows with AWS Entity Resolution. This helps you perform real-time data synchronization across collaborators’ datasets with the privacy-enhancing controls of AWS Clean Rooms. With this launch, you can populate ID mapping tables in a Clean Rooms collaboration with only the new, modified, or deleted records since the last analysis. Data collaborators can enable incremental processing for rule-based ID mapping workflows in AWS Entity Resolution, and then update an existing ID mapping table in a collaboration. For example, a measurement provider can maintain up-to-date offline purchase data in a collaboration with an advertiser and a publisher, enabling always-on measurement of campaign outcomes, reduced costs, and maintained privacy controls for all collaboration members.

AWS Entity Resolution is natively integrated within AWS Clean Rooms to help you and your partners more easily prepare and match related customer records. Using rule-based or data service provider-based matching can help you improve data matching for enhanced advertising campaign planning, targeting, and measurement. For more information about the AWS Regions where AWS Clean Rooms is available, see the AWS Regions table. To learn more about AWS Clean Rooms, visit AWS Clean Rooms.