AWS Marketplace now supports auto-renewals for private offers

AWS Marketplace now supports auto-renewals for private offers. This capability helps sellers and buyers maintain active software and service subscriptions without re-negotiation or re-purchasing at the end of the term. Negotiated pricing and contract terms carry forward automatically when buyers and sellers agree to renew. This helps reduce procurement overhead and prevent unintended lapses in subscriptions.

When creating a private offer, sellers define the renewal terms and choose how pricing carries forward: renewal with no price change, renewal with a fixed price change, or a price change within a defined range. Buyers can opt in or out during initial offer acceptance, and can update their preferences later as their business needs change. Before automatically renewing the subscription, AWS Marketplace notifies both parties and provides a comparison of the current and upcoming terms, including any pricing changes. Either party can opt out of an upcoming renewal before the renewal decision deadline. Buyers can map a purchase order to any renewal to maintain procurement controls. Both parties are notified when a renewal completes successfully.

This capability is generally available in all commercial AWS Regions for sellers creating direct private offers with contract pricing. No additional setup or onboarding is required. To learn more, see the AWS Marketplace Seller Guide and the AWS Marketplace Buyer Guide . Sellers can configure auto-renewing private offers in the AWS Marketplace Management Portal . Buyers can manage subscriptions and renewals in the AWS Marketplace Console .