Announcing business planning feature in AWS Partner Central

AWS Partner Central is launching a business planning feature to help AWS Partners create successful partnerships and accelerate co-sell with AWS.

Currently, Partners have multiple touchpoints, conversations, and emails with AWS Partner management and sales teams as part of business planning exercises. AWS is making this collaboration easier and more efficient by centralizing the business planning process and standardizing templates in Partner Central. This will provide a central mechanism to help track progress toward business goals with AWS.

Partners can create joint business plans with AWS that are tailor-made for their unique business needs. Partners can review and edit inputs, set goals, and track progress in a single experience. Comprehensive reporting provides year-to-date actual performance, current-year attainment, and year-over-year changes for selected business metrics, reducing manual effort for collecting data from various sources.

The business planning feature is available to AWS Partners who are actively engaged with AWS Partner management teams to create joint business plans. To get started, reach out to your AWS Partner contact to initiate a business plan. Once a draft plan is shared, log in to AWS Partner Central, navigate to “My company,” and click on “Business plan” to start collaborating.