Announcing new AWS Elemental MediaTailor pricing model with lower VOD ad insertion costs

Today, we are launching two significant updates to AWS Elemental MediaTailor pricing:

A new VOD ad insertion usage type priced at a 50% discount to live.The new pricing model aligns better with how streaming providers monetize their content. By pricing VOD ad insertion at 50% of the cost of live workflows, you can expand your ad-supported VOD libraries more cost-effectively using MediaTailor.

Elimination of the $0.75 per 1000 ads pricing tier, so live ad insertion now has a single tier at $0.50 per 1000 ads.By removing the tiered pricing model of 1 to 5M insertions and greater than 5M insertions per month, this makes it easier for you to predict your bill and get started with MediaTailor.
The following summary illustrates the changes:

Previously, ad insertion pricing was tiered:

• $0.75 per 1,000 ad insertions for the first 5 million insertions per month
• $0.50 per 1,000 ad insertions for volumes exceeding 5 million per month

Under the new pricing model:

• Live streaming ad insertions: $0.50 per 1,000 insertions
• VOD streaming ad insertions: $0.25 per 1,000 insertions

Both rates now apply regardless of volume.

The new pricing is effective immediately and will be applied automatically to your bill. Customers willing to make minimum commitments of more than 60 million ad insertions per month qualify for additional discounted pricing. Contact us or your account manager to learn more.

This new pricing structure is available in all AWS Regions where MediaTailor is available. To learn more, please visit the MediaTailor product page.