AWS License Manager now supports license type conversions for AWS Marketplace products

AWS License Manager now supports license type conversions for AWS Marketplace products, initially for Red Hat Enterprise Linux (RHEL) and RHEL for SAP products. Using AWS License Manager, Amazon EC2 customers can now switch Red Hat subscriptions between AWS-provided and Red Hat-provided options from AWS Marketplace without re-deploying instances.

License conversion empowers customers to optimize their licensing strategy by seamlessly transitioning between different subscription models, whether purchased directly through EC2 or from the vendor in AWS Marketplace. Utilizing the license type conversion process, customers are now no longer required to re-deploy instances when switching licenses, reducing downtime and IT operational overhead. By switching their license, customers can negotiate custom pricing directly with vendors and transact through private offers in AWS Marketplace. This new flexibility allows customers to consolidate their vendor spend in AWS Marketplace and maintain preferred vendor relationships for support.

License type conversion for select AWS Marketplace products is available in all AWS Commercial and AWS GovCloud (US) Regions where AWS Marketplace is available.

To get started, customers can configure Linux subscriptions discovery through the AWS License Manager console, AWS CLI, or License Manager Linux subscription API, and create a license type conversion. For more information and to begin using this capability, visit the AWS License Manager page or AWS Marketplace Buyer Guide.