AWS End User Messaging expands self-service sender ID registration support in 19 new countries

Today, AWS End User Messaging launched self-service Sender ID registrations for 19 additional countries, helping developers correctly configure SMS messaging for their applications. The new countries include Australia, Belarus, Egypt, India, Indonesia, Jordan, Kenya, Kuwait, Kazakhstan, Philippines, Qatar, Russia, Saudi Arabia, Singapore, Sri Lanka, Thailand, Turkey, United Arab Emirates, Vietnam, and Zambia.

Phone numbers and sender IDs act as an extension of a business's brand, and mobile carriers and governments worldwide have implemented SMS registrations as a form of "know your customer" check to protect end-users from unwanted and spam messages. By registering, application developers ensure a higher level of deliverability and ensure their use-cases comply with local rules and regulations, avoiding message filtering.

Previously, customers needed to open a support case to request these sender IDs, but now they can self-service via the AWS Management Console or programmatically via the APIs, saving time-to-onboard. The registration support is available in all commercial regions where AWS End User Messaging is generally available.