AWS Partner Central launches Program Navigator, Case Study Generator, and streamlined specialization review

AWS Partner Central now features Program Navigator, a unified experience that lets partners discover, apply for, and track AWS Specialization program applications in one place. Partners can browse specialization designations, view requirements and benefits, and submit applications through a guided, step-by-step workflow.

The new Case Study Generator in AWS Partner Central gives partners a redesigned creation experience with three starting paths: build a case study directly with AI assistance, import from an existing customer success story URL, or auto-populate from an opportunity. Case studies created for go-to-market purposes now follow a streamlined review path, a lightweight policy validation that lets partners publish directly to AWS domains without a specialization review. The deeper specialization-level review applies only to case studies associated with Program Navigator applications.

Additionally, AWS has streamlined the specialization application review process through Program Navigator. Partners submitting applications can expect faster review times and more detailed, requirement-level feedback throughout the process. Partners applying for non-specialization programs continue to access those programs through the existing experience.

Program Navigator and Case Study Generator are available to all AWS Partners in AWS Partner Central. To get started, navigate to Program Navigator and Case Studies under the Go to Market section in the left navigation panel.