AWS Elemental MediaTailor now available in Europe (London)

AWS Elemental MediaTailor is now available in the Europe (London) AWS Region. MediaTailor is a personalized ad insertion and channel assembly service that enables video providers to serve targeted ads in live and on-demand video streams using server-side ad insertion (SSAI) and Server Guided Ad Insertion (SGAI), delivering a broadcast-quality viewing experience without the buffering or ad blockers associated with client-side ad insertion.

With this expansion, customers serving viewers in Northern Europe can now run ad insertion workloads closer to their audience, reducing ad decisioning latency and improving ad fill rates. Customers using SSAI or SGAI workflows benefit from lower-latency ad stitching and ad tracking closer to their European viewers, and customers already using MediaTailor in Europe (Ireland) gain an additional region for redundancy and increased capacity.

To learn more, visit the AWS Elemental MediaTailor product page or the AWS Elemental MediaTailor User Guide. To get started, sign into the AWS Elemental MediaTailor console.