Start collaborating on multi-partner opportunities with Partner Connections

Today, AWS Partner Central announces the general availability of Partner Connections, which allows AWS Partners to discover and connect with other Partners for collaboration on shared customer opportunities. With Partner Connections, Partners can co-sell joint solutions, accelerate deal progression, and expand their reach by teaming with other AWS Partners.

At the core of Partner Connections are two key capabilities: connections discovery and multi-partner opportunities. The connections discovery feature uses AI-powered recommendations to streamline Partner matchmaking, making it easier for Partners to find suitable collaborators and add them to their network. With multi-partner opportunities, Partners can work together seamlessly to create and manage joint customer opportunities in APN Customer Engagements (ACE). This integrated approach allows Partners to work seamlessly with AWS and other Partners on shared opportunities, reducing the operational overhead of managing multi-partner opportunities.

Partners can also create, update, and share multi-partner opportunities using the Partner Central API for Selling. Our CRM integration Partners can also enable this capability, allowing their customers to collaborate with other Partners and AWS on joint sales opportunities from their own customer relationship management (CRM) system.

Partner Connections is available to all eligible AWS Partners who have signed the ACE Terms and Conditions and have linked their AWS account to their Partner Central account. To get started, log in to AWS Partner Central and review the ACE user guide for more information.