Amazon Connect launches AI assistant for customer segments and trigger-based campaigns
Amazon Connect now offers new capabilities to proactively engage your customers in a personalized manner. These features help non-technical business users create customer segments using prompts and drive trigger-based campaigns to deliver timely, relevant communications to the right audiences.
Use new segment AI assistant in Amazon Connect Customer Profiles to build audiences using natural language queries and receive recommendations based on trends in the customer data. Identify segments such as customers with an increase in support cases over the last quarter, or whose have reduced purchases in the last month, using easy-to-use prompts. Use new trigger-based campaigns based on real-time customer events on Amazon Connect outbound campaigns to proactively drive outbound communications in just a few clicks. Engage customers with timely, relevant communications via their preferred channels, responding instantly to behaviors such as abandoned shopping carts or frequent visits to specific help pages.
With Amazon Connect Customer Profiles and Amazon Connect outbound campaigns, only pay-as-you-go for customer profiles utilized daily, outbound campaigns processing and for associated channels usage. Both features of Amazon Connect are available in US East (N. Virginia), US West (Oregon), Asia Pacific (Sydney), Canada (Central), Europe (Frankfurt) and Europe (London) AWS regions. In addition, segment AI assistant is available in Asia Pacific (Seoul), Asia Pacific (Tokyo) and Asia Pacific (Singapore) AWS regions, with trigger based campaigns also available in Africa (Cape Town) AWS region. To learn more, visit our webpages for Customer Profiles and for outbound campaigns.