AWS Partner Central launches new funding benefits for Business Value Realization

AWS Partner Central now supports the Business Value Realization (BVR) motion, a new experience and funding motion for partners who drive customer adoption and business outcomes after deploying strategic AWS services. BVR helps partners drive business outcomes for their customers by structuring the AWS service adoption journey across defined stages, with funding tied to proven demonstrated value realization.

Partners can now enroll in BVR through a self-service registration flow in AWS Partner Central, nominate customer opportunities, and track customer progress towards value realization. The new experience enables partners to track customer progression across structured adoption stages, with guided activities to help customers achieve desired outcomes. As partners drive customer adoption, AI agents in AWS Partner Central generate weekly adoption reports that surface highlights, risks, and recommendations, helping partners identify where customer users drop off and how tooling adoption is accelerating. When partners complete stages, funding is automatically disbursed through the AWS Partner Funding Portal without requiring separate requests.

BVR is available in AWS Partner Central for consulting, system integrator, and managed services partners with advance or premier tier status and a qualifying domain competency. Learn more in the APN blog or visit AWS Partner Central guide for Business Value Realization.