AWS Elemental MediaTailor now supports bring your own ads (BYOA) via VAST responses

With AWS Elemental MediaTailor you can now bring your own pre-transcoded HLS and DASH packaged ads through VAST responses, enabling custom control over ad transcoding. This new capability allows ad decision servers to include HLS and DASH manifest URLs for pre-transcoded multi-bitrate ad streams directly in the VAST XML creative file attributes. MediaTailor will stitch the pre-transcoded ad creative into the manifest without dynamic transcoding.

Previously, MediaTailor could only dynamically transcode ads to match the content stream at insertion time. With Bring-Your-Own-Ads via VAST, you can now pre-transcode ads and provide the transcoded manifest URLs via VAST, enabling use cases like server-side overlay ads and instantly inserting new ad creatives.

Bring-Your-Own-Ads via VAST can be enabled at the configuration level in MediaTailor. The feature supports both HLS and DASH streaming protocols and is available now in all regions where MediaTailor is supported.

Please see the MediaTailor User Guide for further details.

Visit the AWS region table for a full list of AWS Regions where AWS Elemental MediaTailor is available. To learn more about MediaTailor, please visit the product page.