Amazon Connect now provides built-in capabilities for customer authentication within chats

Amazon Connect now provides built-in capabilities for customer authentication within chats, making it easier to verify customer identity and deliver personalized experiences. You can use the new Authenticate Customer flow block to simplify authentication in your chat workflows. For example, unauthenticated customers who require agent assistance can be shown a pop-up to sign-in before connecting with an agent, allowing agent’s to provide more personalized and efficient support.

To get started, visit the new ‘Customer authentication’ page within the AWS Console to configure your identify provider, then add the Authenticate Customer block to your contact flow. To learn more, please refer to the help documentation or visit the Amazon Connect website. This feature is available in all commercial AWS regions where Amazon Connect is available.