AWS Marketplace now supports a localized experience in four additional languages

AWS Marketplace has expanded its global accessibility by introducing support for French, Spanish, Korean, and Japanese languages across both the website and AWS console. This enhancement allows customers to discover, evaluate, procure, and deploy solutions in their preferred language, reducing friction for global customers and enhancing their purchasing process.

For a localized experience, buyers select their preferred language out of 5 options in the language dropdown. The resulting language switch extends across the customer journey, allowing customers to browse the AWS Marketplace homepage, search for products, view details, and buy products and services in their chosen language. The localization covers SaaS products, AMI-based products, container-based products, and professional services.

For AWS Marketplace sellers, this launch expands their global reach. AWS Marketplace automatically translates product information into all supported languages, allowing the translated versions to become available to buyers with no additional seller effort. Sellers maintain control over their global presence and can opt out from this feature on a language or listing basis. Furthermore, sellers can now provide End User License Agreements (EULAs) in the primary language of the country for geo-fenced listings.

To get started, select your preferred language in the upper right corner of the website or console header. To learn more about AWS Marketplace's language support, visit the AWS Marketplace Buyer Guide and Seller Guide.