AWS Marketplace now provides an enhanced selling authorization experience for Independent Software Vendors

AWS Marketplace helps Independent Software Vendors (ISVs) manage their AWS Marketplace Channel Partner relationships through selling authorizations, allowing channel partners to resell ISV products. Starting today, ISVs can access an enhanced selling authorization experience through the AWS Marketplace Management Portal. This update streamlines the process, making it more efficient to manage channel operations.

The redesigned experience offers ISVs a step-by-step guide for creating and managing selling authorizations for their channel partners, with the ability to save progress and resume later. The authorization process has been simplified by combining granular sections and reducing the number of required steps. The "Partners" tab has been renamed to "Selling authorizations" and the interface now aligns with the private offer experience. Additionally, the authorization table has been revamped with a consolidated status field for improved tracking. Together, these enhancements streamline the selling process through channel partners, making it more efficient for ISVs to scale their channel sales and accelerate business growth through AWS Marketplace.

These features are available in all AWS Regions where AWS Marketplace is available for ISVs selling software-as-a-service (SaaS), Amazon Machine Images (AMI), professional services, and container products in AWS Marketplace. To learn more, visit the AWS Marketplace Seller Guide, or access the AWS Marketplace Management Portal to try the new capabilities.