Announcing the AWS Marketplace and Amazon Business unified storefront

Today, AWS Marketplace and Amazon Business announced the unified storefront. Organizations can now give their teams one curated catalog that puts software, data, and AI tools from AWS Marketplace alongside physical goods and supplies from Amazon Business. Many enterprises already buy from both, but they manage two catalogs with duplicated approval rules and separate reporting. The unified storefront can now give procurement teams one front door for both.

Built on AWS Marketplace Storefront, the unified storefront lets administrators connect their organization's Amazon Business account and import Amazon Business products into their branded storefront. Administrators set governance rules once, and they apply across both catalogs. Buyers can browse AWS Marketplace listings and Amazon Business products in one place. Purchases of AWS Marketplace listings complete directly in the storefront and appear on the customer's AWS invoice. When a buyer selects an Amazon Business product, single sign-on takes them to an authenticated Amazon Business cart, so they don't need a second login. Each storefront connects only to the accounts its administrator sets up.

The Amazon Business connector is available in all AWS Regions where AWS Marketplace operates to AWS Marketplace Storefront customers who have access to both the AWS Marketplace and Amazon Business APIs.

To learn more, visit the AWS Marketplace Storefront product page and the AWS Marketplace Storefront User Guide.