Announcing agreement EventBridge notifications for AWS Marketplace

AWS Marketplace now delivers purchase agreement events via Amazon EventBridge, transitioning from our Amazon Simple Notification Service (SNS) notifications for Software as a Service and Professional Services product types. This enhancement simplifies event-driven workflows for both sellers and buyers by enabling seamless integration of AWS Marketplace Agreements, reducing operational overhead, and improving event monitoring and automation.

Marketplace sellers (Independent Software Vendors and Channel Partners) and buyers will receive notifications for all events in the lifecycle of their Marketplace Agreements, including when they are created, terminated, amended, replaced, renewed, cancelled or expired. Additionally, ISVs receive license-specific events to manage customer entitlements. With EventBridge integration, you can route these events to various AWS services such as AWS Lambda, Amazon S3, Amazon CloudWatch, AWS Step Functions, and Amazon SNS, maintaining compatibility with existing SNS-based workflows while gaining advanced routing capabilities.

EventBridge notifications are generally available and can be created in AWS US East (N. Virginia) Region.

To learn more about AWS Marketplace event notifications, see the AWS Marketplace documentation. You can start using EventBridge notifications today by visiting the Amazon EventBridge console and enabling the 'aws.agreement-marketplace' event source.