AWS Partner Central agents now guide new partners from registration to ready-to-sell

Today, AWS announces the general availability of onboarding capabilities for AWS Partner Central agents. The agent acts as an always-available advisor that guides new partners through every step required to be ready to sell with AWS, from profile setup to guidance to complete compliance requirements like verifications, tax, and payment setup, all the way to being ready to create listings on Marketplace. Partners can engage with the onboarding agent directly in the AWS Partner Central console or programmatically through Model Context Protocol (MCP).

The agent builds complete partner profiles automatically, pulling facts from your company website to populate industries served, solutions offered, and key capabilities. The agent identifies what each partner needs to do next to be ready to sell with AWS and why, and provides step-by-step guidance through tax, banking, and compliance requirements. Partners who previously had to research across several documents to understand the quickest path to start selling with AWS now get a personalized roadmap on demand.

These agentic onboarding capabilities are available today in all commercial AWS Regions. To get started, log in to AWS Partner Central in the AWS Management Console and access agents by clicking on any of the default prompts available on the dashboard, or review the agents guide. To integrate into your own CRM or partner management tools, visit the Partner Central agents MCP server guide.