Amazon SES now offers automated complaint rate recommendations

Today, Amazon Simple Email Service (SES) has launched a new feature through the Virtual Deliverability Manager (VDM) Advisor, which aims to increase awareness among customers when their complaint rates approach or exceed levels allowed by best practices. This feature allows customers to monitor the potential impact on their sending reputation they have due to high complaint rates, and identify the specific sending identities that are the source of these complaints. This enhancement is designed to enable customers to take proactive measures before high complaint rates trigger disruptions to their email sending.

Previously, customers could use VDM to see complaint rates by mailbox provider, sender identity, or configuration set. Customers would then need to periodically review metrics and make judgement calls on whether the complaint levels were risky or unacceptably high. Now, VDM Advisor automatically checks complaint rates for complaints that Amazon SES receives directly through feedback loops, showing complaint rates at the sending identity level and giving customers a clear warning through Advisor Recommendations when complaint rates get too high. Customers can receive notifications of high complaint rates through EventBridge, enabling push notification of complaint risks through channels such as SNS or emails to operational staff. This makes it easier to quickly detect problems in complaint rates, and take action to remediate to reduce impact from mailbox provider actions.

SES supports complaint rate recommendations in all AWS regions where SES is available.

For more information, see the documentation for the SES Virtual Deliverability Manager.