AWS Elemental MediaTailor now supports CMAF for dynamic ad transcoding

AWS Elemental MediaTailor now supports Common Media Application Format (CMAF) segments for personalized HLS streams and will automatically transcode ad creatives to match.

Previously, if you wanted to serve CMAF ad segments, you had to create a custom transcode profile configuration. MediaTailor will now detect when the content source is CMAF or ISOBMFF in a DASH or HLS stream and dynamically transcode the ad creatives to match the program source with no additional user configuration required. There is no additional cost for CMAF ad transcoding.

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising across the broadest range of devices with a seamless viewer experience. MediaTailor functions independently or as part of AWS Media Services, a family of services that form the foundation of cloud-based workflows.

Visit the AWS region table for a full list of AWS Regions where AWS Elemental MediaTailor is available. To learn more about MediaTailor, please visit the product page.