Amazon Connect now makes it easier to collect sensitive customer data within chats

Amazon Connect now makes it easier for you to collect sensitive customer data and deliver seamless transactional experiences within chats, enhancing the overall customer experience. You can now support inline chat interactions such as processing payments, updating customer information (e.g., address changes), or collecting customer data (e.g., account details) without requiring the customer to switch channels or navigate to another page on your website.

To get started, use Amazon Connect’s No-code UI builder to create step-by-step guides with forms, enable the ‘This view has sensitive data’ option in the Show view flow block to ensure compliance with data protection and privacy standards, and use a Lambda function to send the collected customer data to any application (e.g., a payment processor).

This feature is supported in all commercial AWS regions where Amazon Connect is offered. To learn more and get started please refer to the help documentation or read the blog post.