AWS Marketplace introduces express private offers for fast personalized pricing

AWS Marketplace customers can now receive private offers for third-party products in minutes through express private offers. This capability enables customers to access personalized pricing and terms which previously required lengthy sales discussions, thereby accelerating software procurement and reducing customer time-to-value.

Previously, obtaining personalized pricing required customers to initiate contact with sales teams, engage in discussions to negotiate terms, and navigate multiple review cycles before receiving a customized offer. Now, customers can use express private offers to get an offer within minutes by responding to a few questions. Customers are invited to use the new AI-powered experience on participating products, where they specify their purchase requirements and contract duration. AWS generates a private offer by automatically evaluating these requirements against a seller’s pre-configured pricing rules. For more customized solutions that fall outside these parameters, customers can be connected to sales representatives for additional assistance. This streamlines access to personalized pricing while ensuring customers receive offers tailored to their needs.

This capability is available today in all AWS Regions where the AWS Marketplace website is supported.

To learn more about requesting express private offers, visit the AWS Marketplace Buyer Guide. For sellers interested in enabling this feature on their listing page, visit the AWS Marketplace Seller Guide.